Last month a friend forwarded me a link to thisiswhyyourefat.com the hilarious and cringe inducing “junk food-porn” site created by Jessica Amason and Richard Blakeley. Then another friend. Then another. Fast forward to yesterday: HarperStudio acquired the rights to a book based on the blog, which has pulled in over ten million page-views in its first month. Amason and Blakeley are currently in TV development talks. What would their show be called? The Biggest Gainer?