Blue State Digital: How a Start-up You’ve Never Heard of Is Revolutionizing Politics
MIT Technology Review’s current issue looks at Blue State Digital, the Cambridge based start-up responsible for Obama’s social networking strategy (originally conceived and executed for Howard Dean’s campaign). The key to MyBO’s success: Disintermediation
“Supporters had considerable discretion to use MyBO to organize on their own; the campaign did not micromanage but struck a balance between top-down control and anarchy. In short, Obama, the former Chicago community organizer, created the ultimate online political machine.”
[for full article including interview with 29 year-old CTO Jascha Franklin- Hodge, click here]
Can a platform like MyBO be built solely around reading? An authentic space where authors can communicate directly with their fans? Or does it make more sense for conversation about books to live within the context of a broader social network like Facebook? (And please don’t say Shelfari)
As an aside, whoever came up with this “Great Schlep” video is GENIUS:
The Great Schlep from The Great Schlep on Vimeo.
credit (chart above): MIT Technology Review
Julia

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