HarperStudio » Food and Drink

HarperStudio Chefs Are Ready for Thanksgiving

Steffen — Mon, 23 Nov 2009 20:50:51 +0000

All over the internet, HarperStudio chefs present and future are there to help you get ready for Thanksgiving.

See GET COOKING author Mollie Katzen’s simple and delicious ideas here.

And she’s answering questions on Cookstr here.

Emeril Lagasse was taking questions live on Sirius Radio, and his hints can be found here.

And the chefs at Food52, whose cookbook we’re partnering to publish next year, have a Thanksgiving 911 as well as great recipes that are currently in competition to be in the book.Good luck in the kitchen, and Happy Thanksgiving!

Obsessive Compulsive Synergy Disorder?

Steffen — Mon, 09 Nov 2009 16:24:33 +0000

Like so many, I am still mourning the loss of Gourmet. A twinge of sadness came over me opening the November issue with that big succulent turkey on the cover. A day after Gourmet arrived, Saveur landed. I opened the plastic wrapping with glee to find the oddest sticker slapped on the front: Saveur.com/Yahoo. Really, Yahoo? The same portal that offers updates on the balloon boy and Lindsay Lohan will house recipes for confit de canard? What’s up with that?

Suite 2046 in the House

Steffen — Wed, 21 Oct 2009 21:47:32 +0000

Our pals Kiwa Iyobe and Susan Choi at Suite 2046 have been doing a FABULOUS job of putting together next week’s Tweet N Eat contest for the release of This Is Why You’re Fat. So far we have six trucks on board, including The Treats Truck, Wafels & Dinges, the Cravings Truck, Cupcake Stop, the Bistro Truck, and Van Leeuwen Artisan Ice Cream. The locations of each truck will be tweeted out by @tiwyf on Twitter starting at 11 am on October 29, so make sure to follow them to get in on the action. The first five people to order the TIWYF special at each truck will receive a free book, and the first one to hit up all six trucks and tweet pics will win a private food truck party for 25 friends! (Grub Street, NBC New York, Midtown Lunch, and Crain’s New York, among others.) Make sure you spread the word and wear loose clothing on October 29th. SEE YOU ON THE STREET!

Attention All Chefs:The Gross-Food Movement Has Arrived!

Steffen — Tue, 20 Oct 2009 18:42:25 +0000

ABC News interviewed Jessica Amason, author of the book This Is Why You’re Fat, getting an early look at some of the highlights of the gross-food movement. Click through to read about all of the culinary creations and let us know what you think: gross, or tasty?Also, for those ready to take a big bite out of that Elvis Donut, the This Is Why You’re Fat team has an excellent food truck contest lined up for October 29. That Thursday, six mobile food vendors in Manhattan will prepare certain items that This Is Why You’re Fat will tweet about. The first person to hit all six and submit a photo of himself eating every item gets a food-truck party of his choice for 25 friends. Info on the trucks’ locations will be updated every 20 minutes, so if you want to participate, make sure you’re following @tiwyf.

Mollie Katzen + Kashi = delicious food for beginners of all ages!!!

Steffen — Tue, 06 Oct 2009 16:38:15 +0000

If you love Mollie Katzen (and what fan of the mushroom barley soup from The Moosewood Cookbook doesn’t?) you’ll want to check out Mollie’s new cookbook, GET COOKING: 150 SIMPLE RECIPES TO GET YOU STARTED IN THE KITCHEN, which we’re publishing next Tuesday (October 13, in honor of Mollie’s birthday). It’s Mollie’s first cookbook ever specifically designed for beginners…and her first ever to include all the food groups. The idea is to welcome everyone into the kitchen, whether you are vegetarian or vegan or carnivorous, and whether you think you can cook or not. In fact, if you think you can’t cook, this is the perfect book to wean you from takeout and get you on your way to making easy, fresh, inexpensive meals for yourself and your friends.

And if you love Kashi, the natural foods company (and what fan of their Cinnamon Harvest cereal doesn’t?), you’ll be excited to hear that Kashi will be promoting GET COOKING on the backs of 8 of their most popular cereal boxes this Fall!!! Kashi has also partnered with Mollie to create a fantastic new video-based website called Get-Cooking.com, which launches today. Check it out for terrific instructional videos that will have you making everything from polenta to pilaf in no-time.

Welcome to Deep Fried America

Steffen — Mon, 05 Oct 2009 14:38:15 +0000

Jonesin’ for a chili-cheese smothered Tubby Dog or a peanut butter glazed Elvis donut topped off with banana slices and bacon? Jones no more. This Is Why You’re Fat, the book, hits stores in just a few weeks and while it may not fully satisfy your growling stomach, it will at least tantalize your hungry eyes! Look out for the local faves listed below in a neighborhood near you. A deep fried Mars bar may be only a stone’s throw away.

Illustration by Zach Kanin

Don’t Change That Pork Burger Recipe!

Steffen — Wed, 23 Sep 2009 13:21:45 +0000

(And by the way, the Food52 cookbook will be published by HarperStudio…)

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Steffen — Fri, 18 Sep 2009 18:10:04 +0000

One of my favorite new sites is Groupable. I found out about them on Mashable. Basically, they put together sponsors with groups. From where I sit, I can think of about 10,000 ideas for both sides of that equation. Lucky for me, Groupable’s fabulous Gerrit Hall is just a phone call (or AIM) away and responds to all of my ideas with enthusiasm and follow up (if only the whole world could be like that…).

Got a Killer Rhubarb Cheesecake Recipe? Think Your Mother’s Brisket is Unbeatable? Send the Recipe to Food52!

Steffen — Tue, 15 Sep 2009 13:06:07 +0000

Food writers Amanda Hesser and Merrill Stubbs announced today that they are launching Food52 (www.food52.com), a new website that celebrates the home cook. The site provides a place for home cooks to share recipes, cooking photos and videos, and will sponsor a weekly recipe contest, in which Hesser and Stubbs will choose the finalists and the site community will vote on the winners. The winners will then be collected in THE FOOD52 COOKBOOK, which will be published by HarperStudio.

We’re getting hungry already…

Let the Wild Rumpus Start!

Steffen — Fri, 11 Sep 2009 13:16:09 +0000

[via]

Food52: Is it a website? A recipe contest? Or a book? (Correct answer: yes.)

Steffen — Tue, 11 Aug 2009 13:05:28 +0000

Check out the new website (in beta stage), www.food52.com. It’s the brainchild of food writers Amanda Hesser (Cooking for Mr. Latte, The New York Times Magazine) and Merrill Stubbs, and it’s based on a series of year-round, weekly recipe contests—and HarperStudio will publish the cookbook that collects the winners at the end of the year.

Tropicana Sales Plunge 20% after Redesign

Steffen — Wed, 08 Apr 2009 15:34:48 +0000

I have paused virtually every time I’ve reached for the OJ this past month at the grocery store: 35 million dollars for that new juice carton. Ad Age reports Tropicana sales have decreased 20 percent on account of the poor redesign and the company quickly pulled the plug. As Debbie said in an earlier post: Why didn’t they put the 35 mil towards lowering their price?

It’s True It’s True — We’re Publishing A Series of Books by Gary Vaynerchuk — And We Couldn’t Be Happier

Steffen — Thu, 02 Apr 2009 22:07:32 +0000

A year ago I heard about Gary Vaynerchuk’s Wine Library Tv video blog. I’m not so into wine, but I watched because he was such a character. I then discovered his other video blog, garyvaynerchuk.com — and I watched them as fast as he put them up.

However, it was when I heard him speak at the Web 2.0 Conference last September that I knew without a doubt that I had to work with Gary. Before he left the stage I’d shot him an email, and by the time I left the Javitz Center I’d already heard back.

“That’s Your Book,” I screamed over the blackberry. “You need to write a book about passion just like the speech you just gave.”

And so the six month long conversation began…..that brought us to this exciting moment.

You can check out the stories about the book deal on wsj.com and TechCrunch, but for me, the best part is to see the reaction on Search.Twitter.com.

Here’s the speech that inspired the deal:

thisiswhyyourefat.com … rap?!

Steffen — Thu, 26 Mar 2009 21:18:45 +0000

At the SXSW conference held last week in Austin, Texas, our recently signed authors and creators of thisiswhyyourefat.com put their own spin on Mims’s hip-hop hit, “This Is Why I’m Hot.” It’s just as catchy, but whether it will stave off your cravings for a good ol’ fashioned meat cake is another question.

This Is Why You’re Fat: The Book

Steffen — Fri, 20 Mar 2009 17:58:45 +0000

Last month a friend forwarded me a link to thisiswhyyourefat.com the hilarious and cringe inducing “junk food-porn” site created by Jessica Amason and Richard Blakeley. Then another friend. Then another. Fast forward to yesterday: HarperStudio acquired the rights to a book based on the blog, which has pulled in over ten million page-views in its first month. Amason and Blakeley are currently in TV development talks. What would their show be called? The Biggest Gainer?

Necessity is the Mother of Invention: The Whopper Sacrifice

Steffen — Fri, 09 Jan 2009 10:14:43 +0000

Burger King has a new Facebook application whereby you actually get a real whopper when you delete 10 of your friends.

Belt Tightening May Lead to More Quality Time with Friends and Family

Steffen — Fri, 09 Jan 2009 03:55:53 +0000

Over the holidays I re-discovered my inner cook. It took just few hours of focusing on my finances for me to shed my "Cooking's Not for Me" credo, and I spent the rest of the vacation re-framing how I look at food and trying to find the joy in preparing it.

I cruised all around Cookstr.com. Love it. Really user friendly, clean, fresh, easy to use, unintimidating.

I went to Trader Joes for the first time in a decade. Couldn't believe how inspiring it was…..not to mention suspiciously inexpensive.

And I came to the conclusion that if I'm suddenly into cooking, everyone else must be also — and therefore cookbooks must be the next big thing.

Enter Mollie Katzen, famed author of The Moosewood Cookbook. I can still see my tattered, food stained copy from college. She came in for a meeting about GET COOKING, her cookbook that we'll be publishing next Fall. To get ready for the meeting I listened to her on NPR. Her string bean recipe is out of this world and outrageously simple.

Listening to her talk yesterday about beans and burgers and pilafs was so inspiring. Her voice makes it all sound so delicious and relaxing. But the part of the conversation that has really affected me is how she wants this book to bring friends and family back together to bond over food and the process of making it.

And then the next day the New York Times had a story about making orange sherbet with your kids, which officially makes "cooking as a bonding experience" a trend.

–Debbie

Gary Vaynerchuk Talks About Social Media

Steffen — Sun, 09 Nov 2008 18:01:00 +0000

Gary Vaynerchuk is the ultimate social media success story.

Gary Vaynerchuk Demonstrates the Power of Twitter

Steffen — Fri, 07 Nov 2008 16:48:49 +0000

Gary Vaynerchuk came over to talk about Social Media and showed us the instant gratification of Twitter.

Gary Vaynerchuk Talks About the Bright Side of the Recession

Steffen — Fri, 07 Nov 2008 08:42:21 +0000

Thanks for coming by the office Gary. We loved EVERY MINUTE OF IT!!!