Why This Sony Commercial Makes Me Want To CryBy Steffen • Dec 2nd, 2009 • Category: 26th Story, Technology
Can someone please explain the thinking behind this commercial? Pay a celebrity like Justin Timberlake to sit on a fake panel, consisting of other celebrities (like quarterback Peyton Manning) who marvel at the fact that hundreds of books can be read on a Sony Reader. “I just did” says Howard Berg, the infamous speed-reader.
“I did too” says Timberlake. And then, a pause: “No I didn’t” Timberlake says, chuckling. Huh? I don’t get it. The message is.. a Sony Reader is a cool looking device…for people who pretend to read? I’ll take Hodgman any day over that.