Good ad, but the newspaper in question looks so classy in this campaign. What they carefully don't show is page three of the Sun, feature the tawdry British institution of a woman with her breasts hanging out on public display, accompanied by a negligible news 'story' which incorporates as many breast-related puns as they can manage to fit into one small column of copy.

Oh well. It could have been worse, I suppose. It could have been the Daily Mail.

That reminds me a bit of Jasper Fforde's sense of humor. Brilliant.