In “The Do-It-Yourself Economy” in yesterday’s New York Times, Tom Friedman wrote about how the “Great Recession” was forcing companies to take advantage of the “Great Inflection,” his name for “the mass diffusion of low-cost, high-powered innovation technologies,” giving a powerful example of a recently downsized marketing agency that had made a film for 20 percent less using online technology. There is a clear message for book publishers here as well, who have not only experienced a recent downturn in sales that led to layoffs across the industry, but also face a future in which e-book pricing will inevitably bring down revenues through traditional models in the years ahead. The “good news,” as Friedman calls it, is that technology has arrived that lets us move more quickly, with less cost and a smaller staff. We all need to find ways each day to embrace it–or be victims of the “Recession” without the “Inflection” that might save us.