Last week I had the pleasure of meeting with Caroline Vanderlip, the CEO of a company called SharedBook. Among the many fabulous things SharedBook can do, is personalize a book for a customer. The process for the publisher is crazy easy: I gave her the file and the jacket, we decided upon a price, and voila, Crush It! by Gary Vaynerchuk was available a day later as a personalized option for customers in time for the holidays.

On the customer end, I went in and clicked to buy the book, uploaded a photo, wrote a message, and the book is now being sent to me. Free Shipping. Really seamless and lovely shopping experience.

How can this not be the biggest thing in book publishing since sliced bread? Wouldn’t everyone who’s giving a book as a gift want the opportunity to to personalize it for the recipient? I plan on trying many more of these!

As an aside, SharedBook can also seamlessly bring a blog to a book format. Check it out here.