Crush it! Comes to Life…As a Vook!

By • Oct 27th, 2009 • Category: 26th Story, Book News and Publishing

For a long time we’ve been discussing how to maximize an author’s content for the various platforms that are emerging. Check out the amazing comments in this blog post from last February about building a dynamic experience for a phone. It was not long after that blog post that I read this article about Brad Inman in The New York Times. Amazingly, Brad was bringing the same vision to life.

As soon as I heard about the Vook, I knew I wanted to experiment, and the perfect author to start with was Gary.

Cut to six months later, and a baby Vook was born last night at 11:50 pm in the iTunes store.

In the video clip you see here, Gary discusses the future of media with US News reporter Rick Newman. There are a few pages in Crush It! about the future of media. During the writing process, we had a lot of discussion about how much to add in the book on this topic. We knew Gary’s vision would most likely be controversial, so the question became, do we add more to this section so he could flesh out his vision, or do we not spend more than a few pages, because after all, this isn’t a book about the future of media. We decided to leave it at just a few pages, but then went back to it for the Vook and have Rick interview Gary so it could be explained further.

It was so liberating to be able to expand out from the print book in areas where a video could enhance the written word, while at the same time, it was a challenge to come up with video content that was fresh and unique from Gary, who’s all over the Internet in video. I think we achieved what we set out to do with the Vook. This is whole new medium with so much potential.

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