5 Cool Features On The Crush It! Book Website

By • Oct 26th, 2009 • Category: 26th Story, Books, Web/Tech

http://crushitbook.com/1) The Experience — I know others are doing it now…but I did see it here first…and it is my favorite of all that I’ve seen. All of the videos are worth the watch…but if you’re going to watch just one, my favorite is the 35 Book Video.

2) Special Offers — Gary is the master great partnerships.

3) The Street Team — It’s like a political campaign :)

4) Tour Dates — This isn’t just the killer tour…note the RSVP buttons that lead to Facebook Fan pages where people RSVP for the events…and then the Recap feature at the bottom. Love.

5) About The Book — Not just boring catalog copy. It’s fun and energetic…but scroll down…don’t miss the “Myths” and “Learn” at the end.

The book cover Twitter avatars are pretty cool too.

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  • mikepetrucci

    Thanks for this breakdown! A little of people don't know about some of these “easter eggs!”

  • traditionsrealestate

    How do you organize all your thoughts for your projects?

  • cglennon

    Gary Vaynerchuk obviously gets it. Engage and increase customer interaction, provide research and give customers an experience to provide the tipping point for customer conversion. Gary obviously put a lot of work into his website and social media campaign, something many authors simply don't have the time for. Fortunately, there is a micro-website version of what Gary has accomplished called SmartSymbols (http://www.SmartSymbols.com see demo page for the example). The book/author example on the demo page aggregates external marketing material (i.e., Twitter, blogs, online communities, etc.), combines it with internal marketing material and organizes it into easy to identify visualizations (pictures). Best yet, SmartSymbols follows the book or author, from retail sites to blog posts.