Rich Dad the next Radiohead?
By Steffen • Sep 3rd, 2009 • Category: 26th Story, Business
Last year we blogged about the success of Radiohead’s pay-as-you-wish album In Rainbows. Looking to the music business as a model, publishers and authors are also starting to grapple with the concept of giving content away for free. It was a nice surprise to see in PW Daily the other day that Robert Kiyosaki has done a similar experiment with his upcoming book Rich Dad’s Conspiracy of the Rich.
While not exactly a pay-as-you-wish scheme, what he did was release the book in one-chapter installments as free downloads on his website over the course of a year. Now that all the installments are in, the book will be released as a paperback by Grand Central on September 8 with a first printing of 150,000. The jury may still be out until real sales numbers come in, but so far, with over 90,000 registered readers on his website, it sounds like Kiyosaki may end up as the next Radiohead success story.
Steffen
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