Comments on: Will Somebody in Publishing Please Hire This Woman, And Why I Think Hyper-Targeted Internet Ads Are A Fine Price to Pay for Getting to Use Facebook For Free

By: Guerilla advertising on the internet | My Blog

Guerilla advertising on the internet | My Blog — Thu, 06 Jan 2011 13:25:04 +0000

[...] think it’s brilliant! And so did most of the employees that received her targeted ad [...]

By: Happy 1 Year Blog-iversary! What I’ve learned, how I’ve changed and a very large THANK YOU! | Marian Schembari

Mon, 09 Aug 2010 12:32:47 +0000

[...] book publishing by the end of the week, I am going to have to leave this industry.” She wrote two blog posts about me, thus increasing my head size, but also making me feel really smart. As a [...]

By: Get a job in your pajamas | Marian Schembari

Get a job in your pajamas | Marian Schembari — Fri, 11 Jun 2010 13:47:01 +0000

[...] 1 week I had a freelance job at HarperCollins (one of my target [...]

By: How to get a job in publishing. « How not to get a job in publishing

How to get a job in publishing. « How not to get a job in publishing — Mon, 26 Apr 2010 16:04:34 +0000

[...] look what was said by [...]

By: darwinlopez

darwinlopez — Mon, 19 Apr 2010 10:16:10 +0000

Awesome example!! thank u!

By: 3 Annoying Comments Other Bloggers Made | Marian Schembari

3 Annoying Comments Other Bloggers Made | Marian Schembari — Wed, 03 Mar 2010 06:12:30 +0000

[...] Facebook ads I posted back in July resulted in a little bit of press, mostly due to the awesome Debbie Stier of HarperStudio, but also because I’m absurdly cool. Some of that press wasn’t so positive, and since [...]

By: Get Found on Google | Marian Schembari

Get Found on Google | Marian Schembari — Tue, 02 Mar 2010 17:02:28 +0000

[...] online resume… When I Google myself (yes, yes I do) one of the first things that pops up is Debbie Stier’s post on HarperStudio. Because tons more people read her than me, it’s almost always first on the list. [...]

By: itjobs1

itjobs1 — Wed, 09 Dec 2009 00:58:55 +0000

Great article, thank you

By: itjobs1

itjobs1 — Tue, 08 Dec 2009 19:58:55 +0000

Great article, thank you

By: max191

max191 — Sat, 03 Oct 2009 06:24:30 +0000

Interesting blog. It would be great if you can provide more details about it. Thanks a load!
regards
charcoal grill

By: Judy

Judy — Thu, 13 Aug 2009 01:50:46 +0000

“Targeted”…except that I got the same Facebook ad from Marian stating that it's her DREAM to work at Penguin. Clever idea…poor choice of wording.

By: Haste yee back ;-)

Haste yee back ;-) — Fri, 07 Aug 2009 14:37:07 +0000

Marian, I hope you got a job, cuz I still ain’t got no pigeons… dogs pointing shiny gum rappers, all may be lost!

Haste yee back

By: Melissa

Melissa — Fri, 07 Aug 2009 06:07:46 +0000

the person that called her ad “scary” is probably feeling threatened. not to be mean, but yeah, they’re threatened. that’s normal though.

best of luck, marian…you’ve obviously proven that you have the moxie to challenge the rules in order to get noticed…could perhaps serve you well in the field of book promotions and publicity as well as online marketing, n’est-ce pas?

By: Brittney

Brittney — Thu, 06 Aug 2009 13:29:19 +0000

I just saw Marian’s Macmillan version while I was logged into Facebook, and I clicked through too. Then I saw that Debbie had blogged about it – how fabulous that this campaign is getting so much attention! Best of luck in your job search, and may we all learn a lesson about effective targeted online marketing!

By: Cynic

Cynic — Thu, 06 Aug 2009 04:51:33 +0000

Well, there’s a difference between wanting to work somewhere and having it be your “dream.” That being said, your choice of words has been quite effective, so who am I to criticize? And feel free to take “chops” as a compliment. I’m sure you’ll go far.

By: Marian

Marian — Thu, 06 Aug 2009 03:46:42 +0000

Dear Cynic,
1. I could have just said “I want to work in publishing” HOWEVER a) it gets less people’s attention (and statistics wise the ad will get less clicks), and b) I do genuinely want to work for X Meaning, I only put ads out there for companies that I actually want to work for.
2. That being said, I agree… and am going to take “chops” as a compliment!

By: Cynic

Cynic — Thu, 06 Aug 2009 02:31:26 +0000

Hmm…of course, for people that work at other publishers her ad says “my dream is to work for X” (with X being whatever publisher you work for). Still innovative, I suppose, but a lot less genuine feeling. With chops like that, maybe she should be looking for a marketing job instead.

By: DDomo

DDomo — Thu, 06 Aug 2009 01:50:33 +0000

I’ve had a great deal of experience working with Marian in both professional and more personal realms, and I cannot adequately express how deeply I’ve come to admire her. The insight she has to offer on any given issue is never less than razor-sharp, and her gift as a communicator makes her work not only magnetically entertaining but also comparable to one seriously powerful brand of fuel for opening discussions, minds, and avenues for change. Excuse my enthusiasm if you must – but it’s only because I can’t tell you how much better life would be if everyone I worked with was just like Marian… Still, I’ll keep wishing!

By: Haste yee back ;-)

Haste yee back ;-) — Wed, 05 Aug 2009 14:36:06 +0000

Marian,
If all else fails… I’ll send you some pigeon traps!

Just suggestin.’

Haste yee back

By: Marian

Marian — Wed, 05 Aug 2009 03:13:19 +0000

On a related note, just wanted to thank everyone for such lovely comments! Have been getting some great feedback, and hopefully a job will come out of it. I really appreciate all the encouragement

By: Marian

Marian — Tue, 04 Aug 2009 22:12:13 +0000

Wow is right. I’m blushing!

By: Nico C

Nico C — Tue, 04 Aug 2009 22:00:59 +0000

Wow.

1. Because what an amazing, unique way to market oneself.

and

2. Because somehow this comes as no surprise… having witnessed the determination of Ms. Schembari firsthand, this is just one of many examples of her incredible creative sense and how she uses it to get what she deserves. I second Kformost’s advice.

By: Melissa Walker

Melissa Walker — Tue, 04 Aug 2009 21:36:52 +0000

I think it’s an awesome idea too. Hope she makes it onto a marketing team soon!

By: Laura Hazard Owen

Laura Hazard Owen — Tue, 04 Aug 2009 20:24:53 +0000

Wow! This is pretty awesome. Marian, I agree–will you let Debbie know when you get a job (I am sure you will)? I LOVE your website/resume, too.

By: Debbie Stier

Debbie Stier — Tue, 04 Aug 2009 20:22:23 +0000

Wow. @KFormost What a great recommendation. I wish I could hire her too

Marian — you’ve got to keep us all posted when you accept a job.

By: KFormost

KFormost — Tue, 04 Aug 2009 16:30:38 +0000

I have personally witnessed this young woman’s work over the past few years and I can honestly say she is not only one of the most talented writers I’ve ever come across, but also THE most disciplined, hard-working, self-starter I have ever come across. Her instincts in the interview process are honed but professional, her writing style is smart but accessible, and her ability to reach the reader (especially the female population) is far beyond her years. I wish I could hire her full time- if I could give advice to anyone reading this, it would be to snatch this young woman up before you regret it.

By: AODT

AODT — Tue, 04 Aug 2009 07:05:45 +0000

Fantastic idea – and has everyone looked at her site? It’s even better! If she doesnt have a job by now, I’m at a loss.

By: lee

lee — Tue, 04 Aug 2009 05:13:25 +0000

Wow. What a BRILLIANT idea – and that kind of attitude and creativity is exactly what the publishing industry needs right now. Someone better snatch her up quick!

By: LHK

LHK — Tue, 04 Aug 2009 00:36:26 +0000

I agree. Brilliant, both regarding the job seeker and targeted advertisements. I’m at the Denver Publishing Institute and someone in book publishing actually recommended we look at her site. What I’d like to know is whether she’s found a job yet and if not WHY?!

By: Haste yee back ;-)

Haste yee back ;-) — Mon, 03 Aug 2009 00:48:30 +0000

Deb, having your business cards printed, review copy, please…

DEBBIE STIER

NEW YORK CITY PIGEON WRANGLER
We sell pigeons with Big City attitudes!
Think your Dog’s tough? Think he’s something?
Try ‘em on my ill-tempered *having-a-bad-feather-day* birds.

Contact: DEBBIE STIER
New York, N.Y. dabba dabba do zip code

By: Debbie

Debbie — Sun, 02 Aug 2009 20:21:10 +0000

@ Haste yee — you crack me up.

By: Haste yee back ;-)

Haste yee back ;-) — Sun, 02 Aug 2009 20:18:01 +0000

Hyper-Targeted Internet Ads… Okay, Debbie, comin’ straight atcha! I NEED PIGEONS!

See, I have this bird-dog – names Bay. Picture here – http://robertwahl.blogspot.com/ He’s almost eight months and he needs live birds at this point in his training . Now, I figure the smartest, wyliest, most pugnacious, no-guff pigeons are from New York City. They’re versed in City Pigeons tricks. I’d like to buy some. Or I’ll send you a pigeon trap… take ya 20 minutes outside your building or on its’ roof to catch ‘em! ( If your good, I’ll spread the word in Texas… good part-time job)!

Haste yee back

By: Seale Ballenger

Seale Ballenger — Sun, 02 Aug 2009 18:09:07 +0000

I thought this was brilliant. I clicked right through and wish I had a job for her. Bravo!