I always say that Tumblr is like the dessert of the internet. It’s the last thing I check before I end the day because it always makes me feel good.

Turns out that feel-good vibe is intentional. Tumblr founder David Karp designed it that way. Not only can you only ♥ something (no “thumbs down” option), but you can’t leave a comment UNLESS you reblog it and leave the comment on your own blog, thus making the commenter take ownership of their words.

Genius.

By the way, I now find myself cruising the internet looking for the ♥ button when I like something.

Typical blog post found on Tumblr: