5 Reasons Every Book Editor Should Be on Twitter

By • Aug 11th, 2009 • Category: 26th Story, Web/Tech

Kate Lee1) You can scout for talent. Twitter grants you incredible access to high profile writers. Interested in acquiring food books? Have a look at who @ruthreichl is following. The same goes for politics (@maddow) business (@tferriss) – any category you can think of.

2) Keep up with your competition. I didn’t know Hank Paulson’s memoir is being published this January by Grand Central, but now I do (thanks @katelaurielee).

3) Early buzz machine. Why leave it up to your publicist to promote the book the month before it goes on sale when you can start publicizing it the day it is acquired? You’d be surprised how eager people are to have a window into the creative process: And when the book does go on sale, you have one more channel for publicity.

4) Be there first. By getting up to the moment information, you can immediately respond to breaking news or approach a writer you stumble across.

5) Watch and learn from innovative people outside of book publishing. @tedtalks @hotdogsladies @doctorow @jkottke inspire me.

*Bonus! Community. A lot of editors still associate Twitter (and blogs in general) with snark culture. Twitter can actually provide a great sense of community and positive energy. People are passionate about books. Just look at @booknerdnyc @randomeditor @debbiestier @spiegelandgrau

PS: This video of old school journalists talking about twitter was the impetus for this blog post.

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  • Marianna Soares

    Hello from Rio!
    I love to receive HarperStudio tweets and the site is simply great. congrats guys!
    Marianna

  • http://wowlit.org rebecca

    We have a Twitter account (WorldsOfWords) for our special collections. We don’t use it as effectively as we could in terms of what we post, however, we get great information from those we follow (publishers, librarians, authors, and educators mostly). I can certainly see why editors would be interested, but anyone who wants to stay on top of what’s current in their industry could do well by simply following people/organizations without ever posting at all. Of course you wouldn’t want to get your investigative news items from Twitter, but you could stumble upon a great link to an investigative news report.

  • Brian

    Cool post.

    Sam Donaldson has a great combover.

  • http://www.26thstory.com Julia

    Thanks Marianna.

  • http://robertwahl.blogspot.com/ Haste yee back ;-)

    Okay, I’m trying it again… @Hasteyeeback

    Don’t know how to follow or how to lead; watch this train wreck!

    I kicked a fire ant hill this mornin’ while sleep walkin’ – is this a valid twitter?

    Haste yee back ;-)

  • autumnconley

    Thanks for this article. I am a freelance book editor, and I am just now delving into trying to use Twitter to find writers who need to hire me (I only charge $1 a page!), so this article is very helpful. Thank you!