Penguin, You Give Me Hope

By • Jul 27th, 2009 • Category: 26th Story, Books, Business

We’ve talked a bit about advertising on this blog,  — and I still maintain that there’s a huge opportunity for “great” advertising. As I’ve said a million times, why do the rest of us have to be fabulous all of the time but advertising only has to be great once a year for the Super Bowl?

I stumbled upon these great ads that Penguin Books did, which gives me hope that great ads do exist, even in the summer.

Penguin Books "Unputdownable" Campaign Penguin Books "Unputdownable" Campaign

Penguin Books "Unputdownable" Campaign

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  • http://litandlife.blogspot.com Lisa

    Those are so interesting and innovative! Plus I like the idea that it’s an actual book that the people are reading–so old school.

  • http://www.thefictiondesk.com Rob

    True – it wouldn’t be quite so effective if their hands were just painted to look like the back of a Kindle…

  • http://halfdesertedstreets.com Lauren

    Those are great ads! I love that they’re titled “unputdownable.”

  • Linda

    Those are so cool!!

  • http://robertwahl.blogspot.com/ Haste yee back ;-)

    OH… oh! I get it. Palm reading. Right?

    Haste yee back ;-)

  • http://theharperstudio.com Debbie

    Turns out these come out of Penguin Malasyia.

  • http://melissacwalker.com Melissa Walker

    These are amazing! Love the concentration in their faces too.

  • http://www.casualoptimist.com/?p=2054 Midweek Miscellany, July 29th, 2009 | The Casual Optimist

    [...] Unputdownable — A nice ad campaign by Saatchi & Saatchi for Penguin Books in Malaysia (via The 26th Story). [...]

  • http://nolastcallforcake.wordpress.com Laura

    I love these ads!

  • http://nolastcallforcake.wordpress.com/2010/04/22/advertising-can-be-works-of-art/ Advertising Can Be Works of Art « No Last Call for Cake

    [...] 22, 2010 · Leave a Comment The Harper Studio posted something about an ad campaign by Penguin. The images from the campaign are pretty cool, [...]