Forget About Viral. Just Make It Great!

By • Jul 9th, 2009 • Category: 26th Story, Big Ideas, Entertainment

I have a bee in my bonnet about the chronic use of the word “viral.”

“Let’s make a viral video,” I keep hearing. To me, it feels like saying “Let’s publish a bestselling book” or “I’m going to be popular.”

I keep wanting to shout from the rooftops “just make it GREAT!”

Olympus has done just that with this great video.

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  • Sherry

    Thanks for sharing, Debbie. I too dislike how frequently “viral” is tossed around. Without good content to begin with, “viral” does nothing.

  • http://www.mcwhittemore.com Matthew

    That was a really cool video. I hope to see that as a hulu ad sometime soon.

  • http://robertwahl.blogspot.com/ Haste yee back ;-)

    How’d they do that?

    Haste yee back ;-)

  • http://frankmarcopolos.com Frank Marcopolos

    Amen to that!

  • Love

    Point made!

  • http://jasfoup.blogspot.com Rachel Green

    That was fabulous!

  • http://www.jenniferdurhamphotography.com/ Jennifer

    Good point and great ad. How they did it was by copying aa guy who did it for the love of it. It’s simple stop motion.