Forget About Viral. Just Make It Great!By Steffen • Jul 9th, 2009 • Category: 26th Story, Big Ideas, Entertainment
I have a bee in my bonnet about the chronic use of the word “viral.”
“Let’s make a viral video,” I keep hearing. To me, it feels like saying “Let’s publish a bestselling book” or “I’m going to be popular.”
I keep wanting to shout from the rooftops “just make it GREAT!”
Olympus has done just that with this great video.