#BEA09

By Debbie • Jun 1st, 2009 • Category: 26th Story, Book News and Publishing

girl-glassesI have to say, this BEA felt very different, and not in a bad way. Yes, there was the vibe that the industry is in trouble — but I still maintain that it’s an exciting time of opportunity in book publishing and I think that Book Expo 2009 reflected that.

Here are my top 5 observations:

1) There was more talk about the state of the industry and less talk about the individual books.

2) There were more educational talks and panels going on throughout the day than I ever remember before. To me, that’s a good thing.

3) Way way way less galleys. In fact, HarperCollins gave out egalleys. I caught whispers that this was not a good thing. I disagree. I think that in this day and age of information overload, the spaghetti to the wall marketing is over. Better to make a real connection about a book and follow up later with a galley to someone who is generally interested in reading the book.

4) Less parties. Again, that’s a good thing as far as I’m concerned. And it’s not that I don’t love a good party as much as the next person — but as someone who organized those parties for many years, I can tell you that the time, energy and money that went into those parties hardly seems worth it.

5) While there are still plenty of lines being drawn in the sand (indie versus chain, bricks-and-mortar versus online, physical versus e-book), I heard a lot of dialogue framed as “we have a shared problem–how can we share in fixing it?”–a very good sign indeed.

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Debbie Reader, Seeker, Enthusiast. Mom
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  • Sherry
    Excellent BEA summary, Debbie, though you should have mentioned the 7x20 panel -- your portion was fantastic!

    Regarding e-galleys, a bookseller from San Diego spoke passionately about his feelings for them while we were waiting in line to see Dr. Ruth: “What good is a postcard with instructions on how to download the e-book when I’m looking for something to read on the plane ride home?” He also didn't like that the format was incompatible with the Kindle.

    I agree with your point about making a "real connection," but the industry -- and technology -- may not be at the stage to supply only electronic information. If Neil Gaiman had been signing only e-galleys, I'd have been disappointed.
  • Hi Sherry. Thank you.....and points well taken. I think there should be a middle ground. Maybe MANY less printed galleys than in the past -- but NO printed galleys seems a little too extreme.

    And your point about wanting a signed Gaiman reminds me that there will always be a place for a printed book, even as the digital versions gain traction.
  • Kristine
    Fewer gallies. Fewer parties.

    Just sayin'.
  • I'm tired of it all... so, how much is this Expresso Book Machine? Ya know, few of us pool funds, buy one of these dittys and start floggin' PODs every way ya can! Feasible?

    Haste yee back ;-)
  • I spent 3 days at BEA and my body felt like it. Was it like shows of the past? Was it better? I think the real question: Is the publishing business doing what it needs to, to survive and not end up like Chrysler?

    To this I say yes. So you can't sign an egalley or predict the future of DRM or know if you should self publish. These are nothing more than a few growing pains all industry's go through as we continually evolve.

    There was a time when producers said "who wants to hear an actor talk". Imagine if we had listened to that opinion. True, nothing is like a book in hand but given our lifestyle and habits of convenience, if the publishing world embraces the digital change going on it will survive a few bumps along the way.

    More distribution to customers who want to consume media on their terms will be the key to success. In it's early days radio just read the newspaper and early TV was a camera shooting Radio actors and..... Now is the time to meet the consumer on their terms and hope that the words not the medium is what they enjoy.
  • LMAO I can't believe you called it "spaghetti on the wall marketing."

    I think I love you.
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