5 Things Every Author Should Know About Book Tour

By • Jun 10th, 2009 • Category: 26th Story
In a taxi on the way to the Today Show. Wish my hair could look like this every day.

In a taxi on the way to the Today Show. Wish my hair could look like this every day.

Fresh off the road for my new book BOYOLOGY, I pulled together a list of the 5 things every author should know before going on tour. Here they are:

1. Twittering is MUCH easier than blogging on the road. Thanks to my trusty iPhone, I wasn’t worryied about finding a wifi connection for my laptop so I could write an “official” blog post. Instead, I used twitter and dealt with the blog stuff when I got home.

2. Online event listings really do pull people out to events. I had a bunch of people mention that they saw my events online and that’s why they came. And other local media (TV, radio, print) is really important. Hard to get, but worth the effort of trying.

3. Be Nice. Remember that the booksellers are putting in extra hours (likely unpaid) to be at your events, your publicist is pulling her hair out to get you another radio interview in the market, and your mother has already purchased 5 copies of your book. (She can’t drive your Amazon ranking by herself). A thank you note after each event for the bookseller, and a little gift for your publicist will go a long way in showing your appreciation for all their hard work. You’ll have to figure out how to thank your mother on your own.

4. The perfect pre-tour gift is a Starbucks card. If you’re ever thinking about giving your author a “good luck on the road” present, get them $20 to Starbucks. One of my friends gave me one and I was so grateful to have it since most of my meals ended up being at Starbucks. And with my early morning 6:00am flights every morning, I started each day with a lot of coffee!

5. Do Not, I repeat, DO NOT, take red-eye flights.

Extra Credit: Buy some books! No one has better reading recommendations than a local bookseller. Take their advice on what’s hot and support them by getting it at their store. Can you believe I had never read John Green’s Looking for Alaska and I’m a teen author? I ended up bringing 11 books home. Not only will I be smarter, but I think I’m actually a little bit stronger from lugging my suitcase around.

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  • Joann Davis

    thanks for your observations. And a question–are publishers cutting back on author tours? when are they viable and valuable?

    thanks

  • Kathryn

    JOHN GREEN FTW. looking for alaska is one of my most favorite books!

    glad you’re back :)

  • http://www.weberbooks.com/publish.htm Steve Weber

    Thanks for the great collection of tips. Curious if you think that blogging/Twittering might be a viable alternative to actually going on the road. Do you think virtual author tours might generate as many sales/publicity given the relative time investment and travel costs?

    Glad to see that one of your tips isn’t leaving hubby at home ;-)

  • http://www.uptowndowntownnyc.com AVB

    A few additions:

    6. You won’t always get a book tour. A blog tour, yes, but not always a book tour

    7. No matter how many people on your book tour tell you “your book should be on Oprah,” unless they ARE Oprah, their remarks aren’t enough to get you there. Best not to psych yourself up about it, take their comments and compliments in stride

    8. Don’t overpack. You’re not going to see the same people in the same states, so, even if you wear the clothes from yesterday’s in-store in Portland, the folks in Minneapolis will never know

    9. Call your mom from the road. If not, she just might call your publicist to make sure you’re ok (trust me on this one)

  • http://theharperstudio.com Debbie

    @Steve Weber @ Joann Davis I’m not sure if other publishers are cutting back on tours, but I know if I would be. It’s really difficult to make it worth it — the money and time spent for everyone is huge. And Steve, I DEFINITELY think that blogging and twittering is a great alternative — and when the tribe gets big enough to justify traveling, then go.

    I’d love to hear Sarah’s take on this having just gotten back. If I know Sarah, she had a really good reason for each city and did it extremely inexpensively.

  • Joann Davis

    Thanks for your observations, Debbie. I hope Sarah weighs in.

  • http://robertwahl.blogspot.com/ Haste yee back ;-)

    Boys 101

    Eat, sleep, play. Eat, sleep, play. Eat sleep, play.

    Men 101

    Eat, sleep, play (with bigger toys). Eat, sleep, play (with bigger toys). Eat, sleep, play (with bigger toys).

    Old Men 101

    Eat, sleep. Eat, sleep. Uh, oh! ^_^_^_^_^______________ !

    Haste yee back ;-)

  • Stacy D. Shelton

    Thank you and good luck!

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