Sometimes even the President of the United States Must Stand Naked

By • May 9th, 2009 • Category: 26th Story, Big Ideas, Current Affairs, Web/Tech

The transparency zeitgeist seems to be gaining momentum, and not a moment too soon as far as I’m concerned. Souped up, old school “control the message” press announcements are feeling more dated than ever. You know we’re making progress when Dominos Pizza takes a play out of the Zappos school of business.

Jeff Jarvis, author of What Would Google Do sums it up perfectly in Business Week this week:

Stop trying to control the message
“Institutional” speak is not a good way to have a relationship with your customer
Unleash the power of the people
Beta is a statement of humility and humanity (just ask Google)
Be free to fail
Perfection is a myth
People are generous and forgiving

And in case President Obama and Jeff Jarvis haven’t convinced you that transparency is “in,” check out Gary Vaynerchuk in his blog last week:

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  • Joann Davis

    Thanks, Gary. I found your comments very provocative.

    For more on this important subject, others might be interested to read, “THE IMAGE: A GUIDE TO PSEUDO EVENTS IN AMERICA.” In his insightful book, author Daniel Boorstein lays bare the entire modern history of event shaping, truth shaving, public relations and propaganda. Boorstein shows that the truth has been under siege systematically for a very long time.

  • http://www.jacketflap.com/profile.asp?member=PYXX Haste yee back ;-)

    I wish the google guy would’ve spent time defining… “STUPID!”

    Good Lord, I could slip on that banana peal once a minute! Example, I just started a blog… http://robertwahl.blogspot.com/ Now we’ll see STUPID… and laughs, I hope. (I won’t presume to educate anyone…LOL, PhD. — Piled higher and Deeper)!

    Haste yee back ;-)

  • http://www.watchyearoneonline.com/ Watch Year One

    The style of writing is quite familiar . Have you written guest posts for other blogs?
    p.s. Year One is already on the Internet and you can watch it for free.