The transparency zeitgeist seems to be gaining momentum, and not a moment too soon as far as I’m concerned. Souped up, old school “control the message” press announcements are feeling more dated than ever. You know we’re making progress when Dominos Pizza takes a play out of the Zappos school of business.

Jeff Jarvis, author of What Would Google Do sums it up perfectly in Business Week this week:

Stop trying to control the message
“Institutional” speak is not a good way to have a relationship with your customer
Unleash the power of the people
Beta is a statement of humility and humanity (just ask Google)
Be free to fail
Perfection is a myth
People are generous and forgiving

And in case President Obama and Jeff Jarvis haven’t convinced you that transparency is “in,” check out Gary Vaynerchuk in his blog last week: