NPR Talks to Bob About Blockbuster Book Deals

By Intern • Apr 16th, 2009 • Category: 26th Story, Book News and Publishing

npr Bob was on All Things Considered yesterday, talking with Lynn Neary about how publishers gamble on blockbuster book deals.  Click here to listen to his interview!

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  • Mike Reed
    Good point Ryan. Well, Bob spill the beans.
  • Ryan G
    I find this very funny. Bob says that e-books should be about the same as non -ebooks because of the overhead and so on, yet the new book that he has just published 'Who Is Mark Twain?' goes for a little over 7 bucks in the Kindle edition on Amazon.com.

    Well, Bob if you feel so strongly that e and non e books should be the same price, why is there such a disparity between the hardcover and ebook for 'Who Is Mark Twain?'

    We would all love to know.
  • A couple of questions for Bob:

    I've heard that the hit-miss ratio for novels generally is about 30-70. You mentioned here a ratio of 5-95. Are big-advance titles not only more expensive to acquire but also riskier than run-of-the-mill titles?

    Also, at the risk of stirring up a hornet's nest, I've heard that sales reps are better than editors at spotting hits. Comments?
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