HarperStudio Announces New E-Book Pricing PolicyBy Steffen • Apr 1st, 2009 • Category: 26th Story, Big Ideas
HarperStudio announced today its experiment in e-book pricing and “bundling” of formats. In response to such proponents of “free” as Chris Anderson and Seth Godin, HarperStudio’s e-books will be free to anyone who agrees to review the book on Twitter. These short reviews, which must be 140 characters or less (known as “tweets” in Twitter-lingo), must be sent within two weeks of receiving the free e-book. Furthermore, if a consumer sends more than ten “tweets” about a HarperStudio e-book, that person will receive a free copy of the hardcover, signed by the author. Finally, if the consumer tweets more than fifty times about a HarperStudio book, that person will be taken to lunch by either Seth Godin or Chris Anderson (Seth if the person is on the east coast; Chris if the person is on the west coast).
According to Debbie Stier, SVP and Associate Publisher of HarperStudio, “we’ve been wanting to experiment with free for some time, and having Seth and Chris on board for the free lunch aspect really adds an element of excitement for us.”