Somewhere between compelling and annoying. A giant billboard that faces the highway, and commuter train station near my home in Boston, MA has the enigmatic “SO WEET!” with the Pepsi logo. It is quite frankly an eyesore, though I find myself saying the phrase “Oh so weet!” more often, to the pains of my family and friends. So, it has a subliminal effect, but has not turned me towards any sort of consumption or loyalty to Pepsi or it’s products. Attention grabbing for sure, but after a month of seeing that billboard every morning on my commute to work, it has long since habituated into the blur of city life and commuting. I have not read the discussion on the campaign yet, so I will follow up with that.

Thanks for the Popmart reminder. So right.

Since the AP is sueing Shepard Fairey for copyright of his amazing Obama work, I say he should sue Pepsi for ripping off Obama. Maybe even in the name of Obama.

For splash and dash effectiveness, I think the campaign is well chosen. Pepsi’s chip on their shoulder for always being second to Coca Cola must make them overlook spending millions for a fresh way to say they are better then Coke. Everything else didn’t work. At least the words are relatively positive. But, I have to agree with some of the critics – Pepsi got bee-ess’d into believing it was something incredible.

@ Emiily Ahhhhhh A Lovely NY Experience.