A recent Tweet by Tim O’Reilly pointed me to Scott Wingo’s 5 pillars of Ecommerce. These concepts are crystal clear yet somehow seeing them in list form flicked the it’s-so-obvious-it’s-genius switch in my head:

5 Pillars of Ecommerce:

1. Selection
2. Value
3. Ease of use
4. Trust
5. Merchandising

I highly recommend checking out Wingo’s full analysis in which he explains what is widely known as the “Bezos napkin diagram.”