Jeanette Zwart is the beloved Director of Field Sales at HarperCollins – and a true Book Nut through and through. She wrote this blog for us from the ABA conference last weekend:

This past weekend, the American Booksellers Association held their fourth annual Winter Institute.
The Winter Institute is a weekend of educational programming for booksellers, with panels and seminars on such practical topics as “Electronic Catalogs” to “Increasing Margin” and “Surviving in Tough Times.”
For many veteran booksellers, the true value of the weekend is an opportunity to sit back with peer booksellers and bookstore owners to consider the state of the industry. As such, the keynote panel provided a thought-provoking opportunity to do just that. It was a wide-ranging discussion about the state of the book industry, ably moderated by Roxanne Coady (owner of Madison CT independent R.J. Julia), with panelists Morgan Entrekin (President and Publisher, Grove/Atlantic), Nan Graham (Vice President & Editor-in-Chief, Scribner Books); and Bob Miller (President and Publisher, HarperStudio).
In a climate where, to quote Carla Jiminez of Inkwood Books in Tampa, “not horrible is the new fabulous,” the conversation was surprisingly up-beat and forward-looking. E-book technology was a major focus of conversation; no one knows the extent to which e-books will replace physical books, or how quickly. Unlike the music industry where the iPod and audio downloads made CD’s almost obsolete, books are consumed in their entirety, not just in one favorite track or single at a time. And indie bookstores’ role as a community’s “third place”, along with their ability to be tastemakers in a culture that increasingly values the power of the local, may help moderate the “music store” effect.
Bob Miller also brought up Symtio, a new e-book technology that allows consumers to browse for e-books in bookstores, where they purchase a card that, when activated, allows them to download the book. While the technology is still in its infancy, its magic is that it keeps the retailer central to the e-book purchasing process, so that the consumer can still have a bookstore experience, complete with recommendations from their favorite bookseller.
And in the end, that ability – to generate the kind of word of mouth that helps break out a book — is the province of independent retailer, and describes its place in contemporary culture. If you love TED talks, check out this one from Jennifer 8 Lee – In Search of General Tso’s Chicken. It’s Chinese food anthropology, exploring the origins and cultural relevance of such things as won ton and fortune cookies. What does that have to do with publishing, e-readers, and the future of bookselling, you might ask? Think of this: In the US alone, there are over 40,000 independently owned Chinese restaurants. They have taken an item that is not even Chinese (fortune cookies) and made it a cultural pilot light.
Who knows if it is possible to harness the energy of independent bookselling in the same way? But a retail channel that made cultural phenomenon out of such books as The Glass Castle or Cold Mountain or Story of Edgar Sawtelle will certainly not go gently into that good night.