Comments on: Q&A with Trend Analyst Kiwa Iyobe http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/ the 26th Story Wed, 16 May 2012 17:34:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: For What It’s Worth « SUITE 2046 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-4673 For What It’s Worth « SUITE 2046 Wed, 16 Feb 2011 23:36:07 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-4673 [...] said this before and I’ll say it again — the polarization of media consumption keeps on escalating.  [...] [...] said this before and I’ll say it again — the polarization of media consumption keeps on escalating.  [...]

]]> By: Books for Looking « SUITE 2046 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-3973 Books for Looking « SUITE 2046 Thu, 17 Dec 2009 18:34:47 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-3973 [...] Anthropologie store that those gorgeous clothbound Penguins designed by Coralie Bickford-Smith which I’ve been coveting for ages had made their way across the pond and were now available outside of the UK.  It’s [...] [...] Anthropologie store that those gorgeous clothbound Penguins designed by Coralie Bickford-Smith which I’ve been coveting for ages had made their way across the pond and were now available outside of the UK.  It’s [...]

]]> By: Cover Up! « SUITE 2046 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-3819 Cover Up! « SUITE 2046 Thu, 19 Nov 2009 23:15:59 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-3819 [...] Akhtar, Cheeming Boey and Michael C. Hsiung in the second.  It’s great cus I’ve often wondered out loud why the Japanese ritual of wrapping books never really made it over here outside of public school [...] [...] Akhtar, Cheeming Boey and Michael C. Hsiung in the second.  It’s great cus I’ve often wondered out loud why the Japanese ritual of wrapping books never really made it over here outside of public school [...]

]]> By: Julia Cheiffetz http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-974 Julia Cheiffetz Tue, 16 Dec 2008 05:10:30 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-974 @Jeff: what do you mean by "e-book author" ? @Jeff: what do you mean by “e-book author” ?

]]> By: Madison McGraw-Girl Arsonist http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-975 Madison McGraw-Girl Arsonist Mon, 15 Dec 2008 12:57:28 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-975 I think what everyone is forgetting about in this web friendly age, is good old foot-work for marketing a book. Since the publishing biz seems to be melting, authors must step up to the plate and work smarter. If you're an author and can go out in public with bed head and sweat stained t-shirts knowing no one will recognize you, you've failed. What's glorious about everything that is happening these days is that hard times are forcing people to rethink, re-market, and grow. I love it. My motto these days: Charles Darwin It, Baby. Adapt or Die. I think what everyone is forgetting about in this web friendly age, is good old foot-work for marketing a book. Since the publishing biz seems to be melting, authors must step up to the plate and work smarter. If you’re an author and can go out in public with bed head and sweat stained t-shirts knowing no one will recognize you, you’ve failed.
What’s glorious about everything that is happening these days is that hard times are forcing people to rethink, re-market, and grow.
I love it.
My motto these days: Charles Darwin It, Baby.
Adapt or Die.

]]> By: Jeff http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-976 Jeff Mon, 15 Dec 2008 12:29:19 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-976 Except for known authors, the e-book cover can still play a factor in selecting the book. Sure, if you're buying Barack Obama's book in a Kindle version, then you don't care about the cover. But lesser known e-book authors are at a marketing disadvantage right now over titles in bookstores since browsing an online bookstore is still a rather clunky experience. What's up with that? We're sure to see some savvy publisher or entrepreneurs develop e-book portals that are highly visual and engaging. Covers can play a role in marketing those lesser known authors. I do totally agree about the split in that print books will increasingly present an even better aesthetic experience. Except for known authors, the e-book cover can still play a factor in selecting the book. Sure, if you’re buying Barack Obama’s book in a Kindle version, then you don’t care about the cover.

But lesser known e-book authors are at a marketing disadvantage right now over titles in bookstores since browsing an online bookstore is still a rather clunky experience. What’s up with that?

We’re sure to see some savvy publisher or entrepreneurs develop e-book portals that are highly visual and engaging. Covers can play a role in marketing those lesser known authors.

I do totally agree about the split in that print books will increasingly present an even better aesthetic experience.

]]> By: Lynn Rush http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/comment-page-1/#comment-977 Lynn Rush Mon, 15 Dec 2008 05:27:33 +0000 http://theharperstudio.com/2008/12/qa-with-trend-analyst-kiwa-iyobe/#comment-977 Great interview. Nice insight. Great interview. Nice insight.

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