Comments on: Mark Twain Did Market Research

By: Michael

Michael — Mon, 22 Sep 2008 04:01:20 +0000

I agree that the orange cover with the blue type treatment is the way to go!

(I’d probably also add the ornate box around Mr. Twain’s name)

By: thomaslitchford

thomaslitchford — Sat, 20 Sep 2008 10:33:22 +0000

I think the orange cover is more balanced.

By: Debbie Stier

Debbie Stier — Tue, 16 Sep 2008 12:27:43 +0000

Noted!

By: Eoin Purcell

Eoin Purcell — Tue, 16 Sep 2008 12:04:42 +0000

I like the orange/red one better but prefer the text treatment on the blue.

I think the comment re hair is also well made.

Perhaps an orange cover with the text treatment similar to the blue but with hair instead of a top hat?

Eoin

By: Debbie Stier

Debbie Stier — Tue, 16 Sep 2008 07:24:46 +0000

Interesting. Txs. I’ll have our Art Dir. try that out.

By: Kinloch

Kinloch — Tue, 16 Sep 2008 06:46:07 +0000

The orange colour with the blue layout would be worth looking at.

By: Debbie Stier

Debbie Stier — Tue, 16 Sep 2008 00:06:29 +0000

Thanks AJT. All really helpful.

By: AJT

AJT — Mon, 15 Sep 2008 22:50:23 +0000

I do like the top hat, though. Even if people identify Twain more with the hair, the formality and realism of the hat are great – I don’t think the hair will work as well visually. And it’s not like you’re asking people to identify who it is without assistance: the name is on there twice.

By: AJT

AJT — Mon, 15 Sep 2008 22:44:26 +0000

The orange. Much prefer the type treatment, like the curlicues around the credit and actually like the mental pause created by splitting the title – it emphasises the name. Go go orange, yay!

By: Debbie Stier

Debbie Stier — Mon, 15 Sep 2008 11:15:46 +0000

Interesting. We just came from a meeting where we showed the covers to the sales department and they liked the orange one better….but they all said that it should be his hair that you see as that’s what he’s known for. No one identifies him with the top hat.

As soon as I get a copy of Twain it’s all yours! In fact, I can email you sections as they come in.

By: Abby

Abby — Mon, 15 Sep 2008 10:33:35 +0000

I agree with the comment above about breaking up the title. Although I’m not a fan of the bow tie- it makes me think of Colonel Sanders, not Mark Twain.

By: Cassie

Cassie — Mon, 15 Sep 2008 09:36:35 +0000

The blue cover. Breaking up the title like that is distracting (to me, at least).

I’ll trade you an advance copy of Evolutionary Writings by Darwin for a copy of that one…