Mark Twain Did Market Research

By Debbie • Sep 15th, 2008 • Category: 26th Story, Book News and Publishing, Humor

Most of us know Mark Twain as a distant figure in American literary history and the author of Huck Finn. But it turns out that Twain was also a daring humorist, an insecure writer, and a searing cultural critic. I’ve been reading his unpublished essays in anticipation of our publication next April, and am really surprised by how wickedly funny he is, not to mention ahead of his time.

There’s one essay titled “Whenever I am About to Publish a Book” in which Twain explains how, before he publishes a book, he always reads the manuscript to “a private group of friends, composed as follows:

1. Man and woman with no sense of humor.

2. Man and woman with medium sense of humor.

3. Man and woman with prodigious sense of humor.

4. An intensely practical person.

5. A sentimental person.

6. A person who must have a moral in, and purpose.

7. Hypercritical person.

8. Enthusiast

9. Person who watches the others, and applauds or condemns with the majority.

10. Half a dozen bright young girls and boys, unclassified.

11. Person who relishes slang, and familiar flippancy.

12. Person who detest them.

13. Person of evenly balanced judicial mind.

14. Man who always goes to sleep.

Market research is one of the ways we want to use our blog. We’ve watched with interest as authors have increasingly been using the internet in the same way that Mark Twain used this group. So, in the spirit of Mark Twain, we’re doing some market research for his next publication.

Here are two possible jackets for WHO IS MARK TWAIN? by Mark Twain. Let us know what you think.

marktwain1_3marktwain3_5

Turns out some people think Mark Twain would have loved blogging too.

Debbie

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Debbie Reader, Seeker, Enthusiast. Mom
Email this author | All posts by Debbie

  • Cassie
    The blue cover. Breaking up the title like that is distracting (to me, at least).

    I'll trade you an advance copy of Evolutionary Writings by Darwin for a copy of that one...
  • Abby
    I agree with the comment above about breaking up the title. Although I'm not a fan of the bow tie- it makes me think of Colonel Sanders, not Mark Twain.
  • Interesting. We just came from a meeting where we showed the covers to the sales department and they liked the orange one better....but they all said that it should be his hair that you see as that's what he's known for. No one identifies him with the top hat.

    As soon as I get a copy of Twain it's all yours! In fact, I can email you sections as they come in.
  • AJT
    The orange. Much prefer the type treatment, like the curlicues around the credit and actually like the mental pause created by splitting the title - it emphasises the name. Go go orange, yay!
  • AJT
    I do like the top hat, though. Even if people identify Twain more with the hair, the formality and realism of the hat are great - I don't think the hair will work as well visually. And it's not like you're asking people to identify who it is without assistance: the name is on there twice.
  • Thanks AJT. All really helpful.
  • The orange colour with the blue layout would be worth looking at.
  • Interesting. Txs. I'll have our Art Dir. try that out.
  • I like the orange/red one better but prefer the text treatment on the blue.

    I think the comment re hair is also well made.

    Perhaps an orange cover with the text treatment similar to the blue but with hair instead of a top hat?

    Eoin
  • Noted!
  • I think the orange cover is more balanced.
  • I agree that the orange cover with the blue type treatment is the way to go!

    (I'd probably also add the ornate box around Mr. Twain's name)
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